We drink coffee every day. Good coffee. And we've had everything. From expensive "micro-lots" to that goat digested nonsense
(Yes, that's a real thing. No, we couldn't do it.).
The best coffees were buried under marketing stories about mystical farmers and dawn harvests.
So we zeroed in on India's original region: Chikmagalur.
Same top-tier cultivation and processing. But we optimised sourcing, quantities, and logistics to deliver it straight. No theatre.
(Yes, that's a real thing. No, we couldn't do it.).
The best coffees were buried under marketing stories about mystical farmers and dawn harvests.
So we zeroed in on India's original region: Chikmagalur.
Same top-tier cultivation and processing. But we optimised sourcing, quantities, and logistics to deliver it straight. No theatre.